WE’VE GOT REAL PROBLEMS

Marketers are professional problem solvers. But rarely do the briefs satisfy our desire to do good. So we created the Real Problems campaign, where you get to put your skills to life-changing use for the MarketingKind membership programme. A real opportunity to solve meaningful problems alongside marketing legends to change the world, and the industry, for the better. First, we borrowed some iconic endlines for a good cause, then we gave everyone the chance to get their hands on the ‘real problems’ brief, by bidding for it on eBay, with all proceeds going to the charity.

My responsibilities: Concept. Creative Direction | My team at HeyHuman: Copywriter - Liz Brown | Executive Creative Director - Shnoosee Bailey | Project scope: Digital activation, Social amplification.