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DEEP STATE SEASON 2

Building on the series concept of Control, visual deception was again key to blurring the lines of the key characters’ motives in the series, where good and bad, right and wrong, light and dark are all thrown into question. A playing card style symmetry allowed different characters and scenes to be juxtaposed against each other with slight differences to make the viewer look again.

Two beer bottles with the words “Deep State advertising the FOX series. Beer bottle on the left reads “Deep State Truth Serum” and beer bottle on the right reads “sometimes the truth can be easy to swallow” - Aldie Pretorius developed the concept, s…
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My responsibilities: Concept. Art Direction | My team at FOX: Creative Director - Sasan Roohi. Design & Production - Multiply | Photographers: I See A Different You | Project scope: Press & Poster, Online, Social, Outdoor, PR, On-Air promotion.