#TENAWomen

Our campaign aims to empower women of all ages to be more open and honest with themselves and others about incontinence, encouraging them to feel comfortable and confident in their bodies, with its honest testimonials and the catch cry, I will be me. In the film, familiar Channel 4 faces including presenter, Anna Richardson aims to strip away entrenched embarrassment and encourage women to speak out honestly and openly when it comes to incontinence.

My responsibilities: Strategy. Pitch win. Concept. Creative Direction | My team at TheOutfit: Creative Team - Maggie Kelly & John-Paul Smith | Director - Debbie Anzalone | Project scope: On-Air, Social.