IGNITE YOUR SENSES

BMW released the new Series 2 World Premiere at Goodwood Festival of Speed. Our task was to give the first glance of its global debut to our audience, amplifying it live online for all the world to see. We told the story through censorial films and striking photography, engaging our audience with interactive social prompts throughout the festival. Following us on social felt as real as being there on the day.

My responsibilities: Art & Creative Direction | My team at FCB Inferno: Copywriter – Jayshree Viswanathan Design – Becci Salmon Editor – Charlie Coombe Director - Alvaro Social Team - Hannah Meneer, Chandler Trauger | Project scope: Social and online amplification.