Mike’s Hard Seltzer

Mike’s Hard Seltzer turns water into alcohol. It’s kind of a miracle. Well, not really. All Mike’s did was put alcohol, sparkling water, and real fruit flavour in a can. It’s 100 calories and gluten-free. Tasty.  When you think about it, it’s refreshingly obvious. Which is why we made that their tagline. Obvs. 

The launch incorporated multiple suits of global social assets, radio and TV.

My responsibilities: Art & Creative Direction | My team at FCB Inferno: Copywriter & ACD – Sarah Lefkowith. Design – Sarni Strachan | Project scope: Social, Radio, TV.