Experience a world in 4GEE

Blippar is the first image-recognition app designed to turn flat visuals into instant digital experiences. We worked with Blippar to create a bill insert for EE business customers. When the insert is blipped, a 3D world will emerge. Users can move their smartphone around the sphere and click on interactive icons to discover 4GEE business benefits and video content.

My responsibilities: Concept. Art Direction| My team at Publicis Chemistry: Creative Director – Neame Ingram & Paul Westmoreland. Copywriter - Tamsin Winsor. Design – Publicis design department. Project scope: Experiential, Online, Social, Outdoor, PR