Switch on the Christmas lights

What kicks off Christmas more than the first twinkle when you switch on the Christmas lights? Well, to bring the EE Christmas campaign to life digitally, we created a series of interactive MPU’s and page takeovers we’re we gave people control of the EE Christmas lights. At the click of a button, users could switch on the offer and light up the page.

My responsibilities: Concept. Art Direction| My team at Publicis Chemistry: Creative Director – Neame Ingram & Paul Westmoreland. Copywriter - Tamsin Winsor. Design – Publicis design department. Project scope: Experiential, Online, Social, Outdoor, PR