Closer

When National Geographic launched their new WILD channel, we needed to create a new brand, cognisant of the mother brand, but with it’s own tone of voice, visual style and on-air behaviour. We landed the proposition of ‘Closer’, bringing our viewers closer to the animals, the action and our renewed sense of responsibility to our planet.

My responsibilities: Concept. Art Direction. Copy | My team at National Geographic: Creative Director – Sasan Roohi. Design – Nat Geo design department. Project scope: Branding, On-Air and Off-Air