A #Joynormous surprise

How do you make unsuspecting passers-by’ dreams come true? Well, you disguise Freddie Flintoff as a Zoltar-style character of course! Inspired by the movie ‘Big’, we gave shoppers in Covent Garden the surprise of their lives when they were treated to a ‘joynormous’ surprise up to £10k as part of real life stunt for Cadbury.

My responsibilities: Art Direction. Styling | My team at Elvis: Creative Director - Neale Horrigan. Copywriter - Tamsin Garbutt. Production - We Are Craft. PR - Golin | Project scope: Experiential, Online, Social, Outdoor, PR