The most joyful countdown to Christmas. Introducing #cadvent!

What can be more joyful than a real-life advent calendar?! We sent our Cadbury trucks around the country bringing joy to families and towns, amplifying it on social media to make sure we share all the festive cheer.

My responsibilities: Concept. Art Direction. Styling | My team at Elvis: Creative Director - Neale Horrigan. Copywriter - Tamsin Garbutt. Production - We Are Craft. PR - Golin | Project scope: Experiential, Online, Social, Outdoor, PR