Creative Director | London UK

CADBURY FIRSTS

Bringing joy wherever there is a news feed was our mission when we created our unique style and tone of voice. Based in paper craft, the style reflects the joyful character of the brand, and provides flexibility to create topical and shareable creative scenarios.

Caption reads: “Milk, I am your Father.” This advertisement for Cadbury milk chocolate shows a large and small slab next to each other against the iconic Cadbury purple background. The idea for the ad was conceptualised by Aldie Pretorius, who was i…

A Cadbury peanut milk chocolate bar watches the tennis at Wimbledon. Art direction and concept by Aldie Pretorius.

A yellow duck on a diving beam about to jump into a pool of Cadbury Milk Chocolate. Art direction by Aldie Pretorius.

A Cadbury Twirl, Toblerone, Dairy Milk Chocolate, a Cadbury fudge, and a Caramel bar celebrate Christmas together. Together they are the Cadbury Heroes! Art direction, concept and styling by Aldie Pretorius.

Responsibilities: Concept. Art Direction. Styling | My team at Elvis: Creative Director - Neale Horrigan. Copywriter - Tamsin Garbutt. Production - Elvis Studio | Project scope: Online, Social, Outdoor, PR.