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THE WELLBEING ADVANTAGE

The Wellness Advantage’ supports employees to feel better at work, in turn increasing organisational performance. It’s a win-win!

Blue Bupa poster reads: do you have the Wellbeing advantage?” with creative typography. Creative direction, concept, and strategy by Aldie Pretorius.
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Magenta poster shows Bupa UK’s campaign and reads “Work Sweet Work”. Concept and art direction by Aldie Pretorius.

Magenta poster shows Bupa UK’s campaign and reads “Work Sweet Work”. Concept and art direction by Aldie Pretorius.

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My responsibilities: Concept. Art Direction. | My team at McCann Enterprise: Creative Director - Paula Amaral. Copywriter - Dave Carr. Design & Illustration - McCann Studio | Project scope: Press & Poster, Online, Social, Outdoor, Podcast, Internal Comms.