Suzuki

1 Designed for Life was the concept for the launch of the new Suzuki Swift campaign. The campaign ran across all media channels. Graffiti illustrations encapsulated all the things our young target market is about. Live drawing events were held and streamed to transmission screens all across London.

Art Direction & Design:
Aldie Pretorius

Copywriter:
Glen Smith

Creative Director:
Craig Roderick

Illustration:
Monorex

Production Company:
Another Film Company

Directors:
Liam Kan & Grant Hodgon

Digital Design:
Peter Wright

Advertising Agency:
Southpaw

 

2 ‘Time for a Swift Exit’ A campaign that ran in the UK for over 2 years, advertising the best selling small car in the Suzuki range. With many different humorous scenarios created over time, the brief was to push the campaign forward with an integrated idea that could be spread across a variety of different media channels. In one day we shot the print ad, an interactive online MPU that produced record breaking click-through rates and brought the idea to life in moving image. The film was used as a pre-roll on the Top Gear and numerous other automotive websites, as well as OOH on Europe’s largest digital media wall in Liverpool.

Creative Team:
Aldie Pretorius & Pieter Rossouw

Art Direction & Design:
Aldie Pretorius

Digital Designer:
Peter Wright

Creative Directors:
Craig Roderick & Glenn Smith

Company:
Southpaw