DeVere Golf

Launch posters

The De Vere hotel and leisure group was looking to launch a new kind of points-based golf membership that would give members the flexibility to play at any one of their 17 PGA quality courses for a fraction of the normal cost. The brief was to introduce this new membership in press, outdoor, online and DM and communicate the revolutionary change in golf membership that this product represents.

Creative Team:
Aldie Pretorius & Pieter Rossouw

Design & Art Direction:
Aldie Pretorius

Kevin Smith

Creative Director:
Glenn Smith