The aim was to take a premium golf brand into the realm of luxury goods. With the help of London fashion photographer Richard Foster and a custom-made 6ft mercury mirror, we made the Callaway Golf range as desirable visually, as it is technologically. The brief was to go out and create golf porn. Initially only meant as a European campaign, when presented to the other
markets, the campaign was so well received that it ran globally.
Art Direction & Design: