Last Christmas Argos introduced their new ‘Check and Reserve’ service. Really handy for the last minute Christmas shopping. So to make it as easy as possible, we created a a virtual pop-up store that uses your smartphone to reserve your gift through a QR code. You just point, snap and it’s reserved for you right there and then! Working with Phil Holbrook and Liam Donnelly at CHI & Partners (in collaboration with Mindshare) we designed these big gift boxes to be placed at Waterloo and Paddington Station for the run-up to Christmas.

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Gives new meaning to the Christmas rush.

A x